pinpoint Your Profit Leaks (Data-Driven UX Analysis)
Stop guessing why users leave. I analyze your product data and session recordings to find exactly where your customers get frustrated and drop off.
Hi
I'm Ghazal,
UX Designer
I turn user data and intuitive design into seamless experiences that increase retention, drive conversions, and align with your business goals.
Let's Optimize Your Product
How I Can Help You
You've built a great product, but users aren't converting the way you expected. That's where I come in. I bridge the gap between your business goals and what your users actually need. With my background in Software Engineering and UX Analytics, I don't just hand over "pretty" designs. I design realistic, technically feasible solutions based on real user behavior, ensuring your development team can actually build them, and your users will actually love them.
Design for Conversion (End-to-End UI/UX Design)
You need interfaces that work. I craft intuitive, accessible experiences from early wireframes to high-fidelity prototypes designed specifically to guide your users to the finish line.
Protect Your Dev Budget (Usability Research & Testing)
Wasting development hours is expensive. I validate our design decisions through real user testing before you write a single line of code, ensuring a guaranteed return on your investment.
My Process
From Complexity to Clarity
Discovery & Audit
I align business goals with user needs through targeted research. I build foundations for new products using personas and user journeys, and audit existing platforms with tools like PostHog and Hotjar to pinpoint drop-offs and friction areas.
Strategy & Wireframing
Guided by data, I architect intuitive solutions using user flows and wireframes. This focuses on solving core problems and building a solid structure before adding visual details.
UI Design & Prototyping
I transform structural wireframes into high-fidelity, pixel-perfect interfaces. I then build interactive prototypes to provide stakeholders with a realistic preview of the final product.
Testing & Delivery
I validate designs through usability testing and refine the interface based on feedback. Finally, I deliver organized, developer-ready assets for a seamless handoff.
Featured Work & Case Studies
Explore how I tackle complex design challenges, optimize user journeys, and create interfaces that balance user needs with business objectives.
AirCalling Landing Page Design
Business Landing Page Design
Ecom Web Page Design
Let's Build Something Exceptional
Ready to stop guessing what your users want and start designing what they actually need? Let's talk about your product's next evolution.